How Can A Personalised Plan Help You Reach Your Goals?

This summer, our ‘Bene Meals’ initiative is more than just a menu; it’s a movement towards integrating joy, health, and social responsibility into every meal, celebrating food and community, and supporting those who need it most via the London Soup Kitchen.

We’ve set out on a mission to help clients Feel Good, Do Good and Look Good this Summer with our personalised meal plans.

Clients can access ‘Bene Meals’ by ordering via the Fresh Fitness Food website or app. Our personalised service involves expert nutritionists and chefs crafting meals tailored to your specific nutritional needs, based on your biometrics, activity and health/fitness goals. We have a proven track record for helping our clients achieve their goals, with 89% of clients confirming the service helped them do so. The Bene Meals are no exception; each recipe will be customised to fit our customers’ macros. 

So what’s the link between personalised nutrition and looking good?

What is personalised nutrition?

Personalised nutrition uses information on individual characteristics (for example genetics, gut microbiome or biometric data) to provide targeted nutritional advice, products, or services (such as Fresh Fitness Food) to assist people in achieving a lasting dietary change in behaviour that is beneficial for health (1).

The overarching goal of personalised nutrition is to help maintain and increase health.

It is applicable to two areas:

  1. Dietary management of people with specific diseases or who need special nutritional support—for example, in pregnancy or old age
  2. Development of more effective interventions for improving public health (1).

What do we mean by looking good?

‘Looking good’ is a pretty broad and also extremely personal term. It could include things like improving your hair or skin health, increasing muscle mass or dropping body fat.

Having an aesthetic goal of this kind can help motivate you to make healthier lifestyle choices. However, I would like to caveat this with the fact that an aesthetic goal isn’t 100% essential as your worth is defined by so much more than appearance! Nevertheless, for the purpose of this blog and based on the fact that many of our clients come to us with goals of this nature aesthetic goals will be referred to.

How can a personalised plan help you reach your goals?

Nutrition plays a central role in optimal health, immunity, exercise performance and overall well-being – all of which contribute towards you reaching your goals.

Energy and Calories

Weight management is a common goal for many, but generic diets often lead to yo-yo dieting and unsustainable results. Personalised nutrition takes into account your body’s unique needs helping you achieve and maintain a healthy weight more effectively. By focusing on a plan that suits your body’s specific requirements, you can help avoid the pitfalls of restrictive diets and enjoy a more balanced approach to eating.

We are all of different heights, weights, ages and genders with different lifestyles and activity levels. Therefore, the energy we expend varies from person to person. That means we all need a different amount of fuel to get us through the day and reach our goals. It’s always important to remember that we are all unique, so our nutrition needs to be too!

General guidelines for calorie needs suggest females require approximately 2000 calories per day for maintenance. However, for many sedentary individuals, this will likely exceed their requirements, whereas, for those who are extremely active, this will often be insufficient to support their energy expenditure. This highlights the clear importance of personalised nutrition!


We get our calories from 3 main macronutrients: protein, carbohydrates and fat. Each ‘macro’ has its own energy value. Protein and carbohydrates yield four calories per gram, and fat provides 9 calories per gram.

Each macronutrient plays an important role for our overall health and helps you reach your goals. Eating healthy, balanced meals, not only helps keep you in tip-top condition on the inside but helps you look good on the outside. It’s a win-win, really!

A few examples of this include:

  • Protein: In addition to playing a vital role in the building and repairing of tissue, protein is also important for hormone and enzyme production and skin, hair, and bone health. Therefore, if you’re not consuming enough, this can quickly translate to visible issues such as brittle hair and nails.

  • Carbohydrates: Carbohydrates are vital for muscle maintenance and recovery, especially if you’re physically active. After exercise, glycogen stores in your muscles need to be replenished, and carbohydrates are key to this process. Well-nourished muscles improve your posture and body composition.

  • Fat: Healthy fats are essential for hormone production and balance. Hormones play a significant role in skin health, affecting everything from oil production to acne. By ensuring your diet includes adequate healthy fats, you can help maintain hormonal balance, which supports clear and healthy skin. Monounsaturated and polyunsaturated fats, or ‘healthy’ fats can be found in foods such as nuts, seeds, salmon and avocado.

In general, a standardised plan will only get you so far when it comes to your personal goals. This is because as mentioned, we’re all very different and our nutrition should reflect this. Here at Fresh Fitness Food, we champion a personalised approach and we are on hand every step of the way to help you track towards your goals!

Fresh Fitness Food provides personalised meal plans delivered straight to your door. We ensure not only that you have the nutrients you need to manage your stress levels, but also that you have the time usually spent shopping, cooking and washing up, to engage in your favourite stress-reducing activity. To discuss which nutrition plan is right for you, book a call with our in-house nutrition team here.

Order today and start smashing your goals with personalised nutrition!

Get £50 off a 5-day trial with code: BLOG50. Start your trial here


  1. Ordovas, J.M. et al. (2018) “Personalised nutrition and health,” BMJ [Preprint]. 
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Published by Georgia Chilton

In her teenage years, a love of food and rowing led Georgia into this field as she wanted to know how to optimise performance through nutrition. With a BSc in Nutrition and an MSc in Sports and Exercise Nutrition, she has the skill set to help you track towards your goals and maximise your potential.

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